Tara Murray
VP of RevOps
Rosa Gandler
Senior Director of RevOps
Tori Moss
Global Head of RevOps
About this event
In today’s competitive landscape, sales efficiency isn’t just a goal - it’s a necessity. With shifting market dynamics, leaner teams, and evolving technology, revenue leaders must rethink their approach to productivity, performance, and resource allocation to stay ahead.
Sales and RevOps teams face increasing pressure to drive revenue while optimizing costs. Many organizations struggle with inefficiencies in quota planning, forecasting accuracy, and territory design, which can lead to lost opportunities. AI-driven insights, process automation, and data-driven decision-making are now essential to maximizing efficiency and ensuring that teams can do more with less.
In this webinar, you’ll hear about:
- The evolution of sales efficiency and what it means for revenue leaders in 2025
- How to cut time spent on non-selling activities, with insights from Forrester’s latest report
- Best practices for aligning sales strategy with resource allocation to drive predictable growth
- The biggest mistakes companies make when trying to increase efficiency—and how to avoid them
- AI’s impact on sales efficiency and the right way to approach adoption
Discover how leading RevOps experts from Webflow and Greenhouse are tackling these challenges head-on—and how you can apply their insights to your own sales organization.
Want to learn more about optimizing revenue operations? Download Forrester’s Budget Planning Guide for RevOps 2025 for expert insights on budget allocation, resource planning, and revenue growth strategies.